Privacy Policy

Who we are

PupWiki (https://pupwiki.com) is a US-focused dog decision platform independently operated by a small team. This Privacy Policy explains what information we collect, how we use it, and your choices.

Information we collect

PupWiki may collect the following types of information:

• Usage data — pages visited, time on page, referrer, browser type, and approximate location (country/region). Collected via analytics services.
• Contact form submissions — name (if provided), message content, and category. Submitted through Formspree.
• Affiliate and ad interaction data — clicks on affiliate links and ads may be tracked by third-party networks.

Tool inputs and local storage

PupWiki tools (Dog Breed Selector Quiz, Dog Cost Calculator, Dog Food Calculator, Dog Training Plan Generator, etc.) process inputs in your browser. Tool inputs are not transmitted to PupWiki servers.

Some tools save your preferences locally in your browser's localStorage to restore your settings on return visits. This data stays on your device and is not shared with PupWiki or third parties. You can clear this data at any time by clearing your browser's site data for pupwiki.com.

Analytics

PupWiki may use web analytics services to understand how the site is used. Analytics data is used to improve content and tool quality. If analytics services collect personal data, they are governed by their own privacy policies.

Cookies

PupWiki may set cookies for analytics, advertising, and site functionality. Third-party services (ads, affiliate networks, analytics) may also set cookies when you visit pages that include their scripts.

Advertising and third-party vendors

PupWiki may display ads served by third-party advertising networks. These networks may use cookies and tracking technologies to show relevant ads based on your browsing activity. You can opt out of interest-based advertising through your browser settings or the Network Advertising Initiative opt-out tool.

Affiliate links and click tracking

Some links on PupWiki are affiliate links. When you click an affiliate link, the destination site and/or an affiliate network may record that you arrived via PupWiki. This tracking is used to attribute purchases for commission purposes. PupWiki does not receive personal identifying information through affiliate tracking.

Contact forms

Contact form submissions are processed by Formspree. Your submission data (message category, page URL, description) is stored by Formspree to enable us to respond to you. Formspree's privacy policy governs how they handle your data. PupWiki does not sell or share contact form submissions with third parties.

Email and newsletter

PupWiki does not currently operate an email newsletter or mailing list. If this changes, this policy will be updated before any email collection begins.

Third-party services

PupWiki uses or may use the following third-party services:

• Formspree — contact form handling
• Pexels — licensed photography (no user data shared)
• Analytics providers — usage tracking
• Advertising networks — display ad serving
• Affiliate networks (AWIN and others) — affiliate link tracking

Children's privacy

PupWiki is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information through PupWiki, please contact us.

Your choices

• Local storage — Clear your browser's site data for pupwiki.com at any time.
• Cookies — Adjust your browser's cookie settings to block or delete cookies.
• Analytics — Use browser privacy extensions to opt out of analytics tracking.
• Advertising — Opt out through your browser settings or industry opt-out tools.
• Contact data — Request deletion of contact form data by submitting a privacy request via the contact form.

Data retention

Contact form submissions are retained only as long as necessary to respond to your inquiry and to maintain records of corrections or reports. Analytics data retention is governed by our analytics provider's policies.

Security

We use reasonable technical and organisational measures to protect the information we hold. No transmission over the internet is completely secure. Contact form submissions are encrypted in transit via HTTPS.

Contact us about privacy

For privacy-related requests or questions, use the contact form and select "Privacy request."

Updates to this policy

This policy may be updated to reflect changes to our practices or services. The "Last updated" date below shows when changes were last made. Continued use of PupWiki after updates constitutes acceptance of the revised policy.

Last updated: 2026-06-06